This service is perfect for new websites wanting to get their website embedded correctly into Google and other search engines. The service is required to run for 6 months to reach optimal SEO integration. A monthly report will be sent your way with the work done to date.
1. Keywords Targeted - Target up to 10 primary keywords (based on our analysis), Also target a few variations of each primary keyword, Includes local SEO for main products / services
2. Sitemap.xml file - Creation and optimization of sitemap file, which is like a road map for search engines telling them which pages should be indexed and the priority of each page.
3. Robots.txt File - Creation and optimization of Robots.txt file which gives the search engines direction in terms of what files to index and which should not be indexed and ranked.
4. Keyword Analysis - Analysis of the most popular keywords used in your industry and the approximate number of times that keyword is searched for.
5. Competitor Analysis - We analyse who your competitors are in your industry, analyse their websites and indentify their online marketing strategies and keywords used - in efforts to optimize your website accordingly.
6. Onsite-Optimisation - Optimization of each and every page on your website as well as editing the HTML code of each page which assists in driving traffic and ranking well on search engines. Optimization of primary and secondary keywords and includes Internal link building ie: linking the various pages to relevant content within your site.
7. Off-site Optimization - Seeking high traffic websites (preferably in your industry) and listing your website there. This assists in building credibility of your website (from a search engine perspective in terms of being relevant), driving traffic, increasing online brand reputation and ranking on search engines.
8. Website Analytics & Tools - Implementation of an Analytics Programme to analyse the performance of your website - to track where visitors are coming from, going to, and the reasons for their behavior on your website. Other online tools will be implemented, if and when necessary ie: if there is a huge drop-off on visitors when applying for your product on a certain step of the online application process.
9. Monthly SEO Reporting - We will send you monthly reports on your website performance on the various search engines. This will include your website visibility, and shows you the actual rank of each keyword that is being targeted on the various search engines such as Google, Yahoo, Bing etc.
10. Creation of Adwords account - This won't be active unless you consider marketing paid advertising.
11. Google Business Map Setup - Setup your online presense with a Google map direct to your office and location with key information.